Sellers Guide

Why Selling through Chas Everitt Margate will give you a true competitive advantage.

There really is a Solution with Chas Everitt Margate. In fact there are many Solutions!

Chas Everitt Margate Solution 1: Dynamic Marketing

When you receive your complimentary Chas Everitt International Property Group marketing presentation from a Chas Everitt Margate Agent, it will be customized for your particular home. Wait until you see all we'll do to attract buyers to your home: through advertising, web marketing, direct mail, neighborhood handouts and other print Solutions ©, our trusted name and well-known “Where Everitt it is Its Sold “ for sale boards, and our unique use of a multiple site Internet strategy (described further below)

Chas Everitt Margate Solution 2: Online Strategy

When you list with us, we make certain that the right buyers can readily find your listing on the Internet, where 80% of all buyers are searching.* Our unique "B1st2know" service links buyers who express interest in your home directly with a Chas Everitt Margate Agent who can supply more details and quickly set up an appointment to show your home. And we'll automatically notify everyone whose search criteria matches your home. We'll even give your property additional exposure on other leading South African sites, including most of the major South African and International real estate portals such as Cyberprop and IOL.

Chas Everitt Margate Solution 3: Strategic Chas Everitt CMA Pricing

Unlike other real estate companies that use a Comparative Market Analysis(CMA), we've invented our own exclusive pricing method called the Chas Everitt International Property Group market Analysis. By using accurate statistics and integrated system data, it goes beyond the traditional CMA to help project a price range that reflects your home's true market value in whatever market you are in.

Chas Everitt Margate Solution 4: Show House Programme

No other real estate gorup is as committed to Show Houses as Chas Everitt. Ask a Chas Everitt Margate Agent about everything that goes into making the most of a Chas Everitt Show House, from attracting attention before hand, to providing more assistance during, to following up with all interested prospects directly afterward.

Chas Everitt Margate Solution 5: Teamwork

Every Chas Everitt Margate Agent works closely with their Principal to ensure maximum exposure. He or she makes sure we highlight your home's affordability, then work to qualify buyers and to provide them with the financing they need to purchase your home.

Chas Everitt Margate Solution 6: Area Specialists

Chas Everitt Margate Agents are the best and most thoroughly trained in the industry. They will use their thorough knowledge of the Kwazulu Natal South Coast property market to target the people most likely to buy your home.

Chas Everitt Margate Solution 7: In house legal expertise

Chas Everitt Margate has the added advantage of being managed and owned by well known Margate attorney, Neville Collett. When you sell your Margate property through the Chas Everitt Margate you have ready access to his years of legal expertise as a practicing attorney and conveyancer.

Chas Everitt Margate Solution 8: Access to Gauteng and Inland Property buyers

Chas Everitt Margate is able to tap into the large number of potential Kwazulu Natal South Coast buyers via the Chas Everitt Gauteng and Chas Everitt Western Cape office referral network. A high percentage of sales transacted on Margate properties, in fact Kwazulu Natal South Coast property in general is to Gauteng buyers. Marketing of Kwazulu Natal South Coast property to key markets in Gauteng, Kwazulu Natal and Western Cape prospects is part of Chas Everitt Margate’s Solutions offering.

Why not have your questions answered by your Chas Everitt Margate Estate Agent who specialize in Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property?

Contact Chas Everitt Margate today to get the real estate Solutions you need.

What’s First – Buy or Sell

If you already own a Kwazulu Natal South Coast property, it's a simple question and yet the answer is as individual as you are. Generally speaking, under most market conditions, real estate professionals advise listing your present home and shopping for your new home simultaneously. To consider your own individual needs and circumstances, though, you should talk to Chas Everitt Margate agent about how fast you need to sell your South Coast property, and how long you should expect it to take in current market conditions.

In a strong seller Margate real estate market, for example, you can assume your home will be more likely to sell quickly. In that case, if you have very specific criteria, location, size, views, age, etc which could lead to a time-consuming home search – you should consider finding and buying a home first before you sell your existing home. If necessary, you can make an offer to buy that home subject to you selling your own Margate or Kwazulu Natal South Coast property.

Seasonality can play a role in Kwazulu Natal South Coast when deciding to sell – with spring and autumn generally being the most popular seasons to put a home on the market. Your Chas Everitt Margate agent can also help you consider the effect of factors like interest rates and current consumer confidence. Low interest rates will send you buyers year round.

Your Chas Everitt Margate Estate Agent will help you find the solution that's right for you. Have your questions answered by Margate Estate Agents that specialize in Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property

Preparing to Sell Your Kwazulu Natal South Coast Property

"What do I need to consider when preparing to sell my Margate Property?"
To be certain your property will be its most appealing to a potential buyer:

• Make a great first impression – “curb appeal” counts
• Well-cared-for lawn and garden
• Make all necessary repairs.
• Remove all clutter to make your home more spacious.
• Neat cupboards
• Organized garage/s
• Keep things light and bright.
• Sunny, well-lit rooms look bigger
• Fresh paint makes everything seem new
• Highlight your home's best features.
• Arrange your furnishings to spotlight a beautiful view
• Add special touches to create an inviting atmosphere
• Fresh flowers
• Scented candles

Most importantly, have someone take an unbiased look at your home's appeal. A knowledgeable person, like a Chas Everitt Margate Agent, will offer specific suggestions that let you add to its value without necessarily spending loads of money.

Sellers' Frequently Asked Questions

Q. Why shouldn't I price my coastal property a little high, I can always drop the price later?
A. That's a strategy that sounds good – but, in fact, is more likely to result in a lower price. Here's why. Firstly Kwazulu Natal South Coast properties are highly influenced by seasonal buyers formt eh likes of Gauteng markets, with a tight window of opportunity in terms of marketing. Having your Margate property overpriced in season, when buyers are keen is not recommended.

The first few weeks a Kwazulu Natal South Coast property is on the market is when it will have the most activity, particularly on the Chas Everitt and associated websites. If a property is overpriced, it has to compete with others at that higher price level, which are almost certainly larger or have more features, or a better position.

So the overpriced Kwazulu Natal South Coast property is unlikely to attract any interest of more importantly, offers. Worse yet, those first weeks are when real estate agents preview the house. If it's overpriced, they may not even bother to show it to their buyers, or buyers who do view it will draw comparisons to better priced properties they view in the area.

Eventually, the seller will have to drop the price – and may end up with an even lower price because buyers will wonder why the property has been on the market for so long and may factor that into their offer. A Chas Everitt Margate CMA provides a quantifiable method for arriving at a selling price that takes the local Margate property market into account.

Q. What is meant by the term "subject to” in a sales contract?
A. Sales contracts typically contain several "subject to" clauses, or stipulations that the sale is subject to. For example, with a mortgage loan, if the buyer is unable to obtain financing within the specified timeframe, neither the buyer nor the seller is required to complete the purchase. Amongst other common provisions in the "subject to" section are the purchaser's need to sell a current home first.

Q. What is an “escape” clause?
A. An escape clause, is a provision that allows the party to void the contract. For example, the seller may retain the right to look for a more favorable offer, with the original purchaser retaining the right, if challenged, either to firm up the first sales contract (such as by waiving a condition) or to void the contract. As another example, sellers might insist upon an escape clause in a contract that hinges on the buyers' selling their own home.

Have all your questions answered by Margate Estate Agents that specialize in Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property

What is my Kwazulu Natal South Coast property worth?

A pricing strategy that is sensitive to Kwazulu Natal South Coast property market trends is most likely to achieve the best end result.

Pricing your Margate property for an optimal result relative to market conditions is a mix of both science and art, and Chas Everitt Margate Estate Agents apply considerable effort to this critical task. Determining an attractive initial listing price is vitally important on the Kwazulu Natal South Coast, because properties almost always gain the most attention in their first two weeks on the market. As you can see from the chart below, pricing greatly affects the number of buyers you will attract.

To start with, your Chas Everitt Margate Estate Agent will thoroughly research comparable homes on the Kwazulu Natal South Coast. They will advise you of recent Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property sale prices and how similar Kwazulu Natal South Coast homes are priced right now, and even review properties that didn't sell and were taken off the market. Location, property size/features, style, age, physical condition, features, and recent improvements/additions are all important in the Kwazulu Natal property market and will all be considered in the assessment of your property’s value.

To analyze the data, the Chas Everitt International Property Group has developed a unique Comparative Market Analysis system. It goes beyond the capabilities of a typical Comparative Market Analysis (CMA) by breaking properties down to square metre rate to allow for true comparatives, even when there may be large variation in property types in your area. With this Chas Everitt Margate Solution, your Chas Everitt Margate Agent can use the many market influences that impact price – including supply of homes versus demand, how the local market is faring, and traditional appreciation rates, which all help you determine the best asking price for your Kwazulu Natal property.

Marketing your Kwazulu Natal property “Chas Everitt” style

"What does it take to get the buyers?"
The process begins with getting to know you and your home. In an initial listing meeting before you commit to hiring a Chas Everitt Margate Agent, they will take exterior and interior photos, examine the property, and assess your home's best features. The Agent will also ask about any improvements you may have made over the years and listen to whatever concerns you may have. Your input is critical – nobody knows the property and its benefits like you do!

Everything our Agent learns will go into creating a customized Chas Everitt International Property Group marketing plan, discussed and agreed with your needs in mind that will provide you with a clear idea of what will be done to attract the most potential buyers to your Kwazulu Natal property. Your Chas Everitt Margate plan will include such features as:

• Detailed Chas Everitt Margate marketing activities
• Schedule of Show Houses hosted by your Chas Everitt Margate agent
• A list of Chas Everitt International Property Group print materials & websites that will carry the ads for your home
• Promotional Chas Everitt Margate materials to hand out or mail with photos of your property and its special features
• Unique Chas Everitt Solutions© initiatives
• Follow up and Feedback methods

Once you list with Chas Everitt Margate, your Agent will immediately start putting the marketing plan into action to help you achieve the fastest sale, with the least hassle, in the best possible price. Have your questions answered by Margate Estate Agents that specialize in Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property. To make an appointment for an initial meeting, please call Chas Everitt Margate on +27 39 312 2303.

The Chas Everitt Margate Show House

Did you know that almost 3 of every 4 Kwazulu Natal property homebuyers visit at least one showhouse?

Although not everyone decides to hold a showhouse, at Chas Everitt Margate we strongly recommend that you do. Our commitment to our Show House and Show House Bonanza programmes has turned it into an exceptionally powerful national marketing technique. Chas Everitt Margate showhouses lead directly to many successful home sales each year.

Chas Everitt International Property Group holds more showhouses than most other agencies because we understand how to make them work so well for our clients. We have learned that what's done before and after the showhouse are just as important to selling your Kwazulu Natal property as the showhouse itself!

Chas Everitt Margate Showhouse Preparation: Use all and every method to get customers to attend.

• Internet and newspaper advertising
• Direct mail
• Database telephone calling
• SMS buyer prorammes
• The ever present Chas Everitt Margate For Sale signs – our “silent salesperson”

Chas Everitt Margate Showhouse Hosting: We don't just "show" the home, we sell it to prospective buyers.

• We explain your home's benefits using detailed and professional showhouse brochures
• We emphasize its affordability and correct pricing
• Our agent know and can advise on competitive listing to comapre your home in the best light

Chas Everitt Margate Showhouse Follow Up

• Contact every visitor who signed your guest list
• Usually with a phone call within 24 hours
• Ongoing contact with interested parties
• Feedback to you the Seller on price acceptability and Buyer comments
• Legal advice via our Margate Property Attorney, Neville Collett

Marketing Your Margate Property to the Right Buyers

"What happens after I get an offer?"
When you receive an offer, you'll be excited. If the offer is a little low, however, you may want to counter that offer, and that's where the negotiating skills of your Chas Everitt Margate Agent will come into play. Rest assured that Chas Everitt Margate Agents are well trained in the techniques and psychology of negotiation and can negotiate on your behalf with your best interests in mind.

Remember to keep the emotion out of things if the buyer counters your own counteroffer – its their right and its part of the buying ritual! Always consider your next move carefully before reacting. Often introducing an issue other than price can be a deal maker for you. For instance, your Chas Everitt Margate Agent may suggest to the buyer that while your price is set, you could accommodate an earlier moving in date.

Your Chas Everitt Margate Agent can help you get favorable terms as well. A flexible or delayed occupation date, for example, can give you the time you need to purchase another Kwazulu Natal property. By the same token, an early occupation date can have real financial benefit if you've already purchased another home and need to move quickly to avoid being burdened with two bonds.

When you receive an offer, or if multiple offers come in, you also want to look at how "solid" the offer(s) is. Your Chas Everitt Margate Agent will assess offer(s) by weighing crucial factors such as whether the buyer has a mortgage pre-approval, how much they're putting down, whether they have a Kwazulu Natal property to sell, etc etc.

Have all your Seller questions answered by Margate Estate Agents that specialize in Shelly Beach, St Mikes, Uvongo, Margate, Ramsgate and South Broom property - Chas Everitt Margate.